Creators & Marketing

Content, brand and audience in an age of machine readers.

Creators & Marketing

Coaches and consultants: where AI helps, and where clients can tell

Your clients pay for judgment and presence. Use AI for everything around those, never instead of them.

Creators & Marketing

Your content is being read by machines now. Write for both.

AI assistants increasingly answer questions by summarizing the web. Clear, specific, well-sourced writing is how you get cited.

The Modern AI letter

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